A classic luxury car can be innovative and striking at a glance
Owning an expensive luxury car is a kind of introduction to high society. Especially when it comes to such a legendary classic brand as Rolls Royce.
For a long time, like the author of this masterpiece, I was struck by the attention to details in the cars of this brand, and at the same time, the almost complete absence of changes in design. Of course, traditions and heritage are strong here. Most owners are likely to appreciate the invariable classic look. And I respect this approach. But at the same time, watching how fashion trends change in automotive design, I want to see the same shifts in this truly legendary brand.
Perhaps my wishes will never come true. But today, we have the opportunity to enjoy the concept created on the basis of the Rolls-Royce Coupé, but already taking into account all modern trends. Thanks to the incredible talent and progressive vision of the author of the concept, Ivan Venkov, one can imagine how the redesign of this legendary model might look. In my subjective opinion, such a redesign did not lose at all, but even gained. New lines, optics, an aggressive look, all this is combined very harmoniously, forcing to peer into each bend. Well, how do you like this redesign? Does it have the right to life?
Curved outline of the chassis is inspired by the iconic Rolls-Royce Silver Cloud produced by Rolls-Royce Limited from April 1955 to March 1966.
Spirit of Ecstasy was re-designed - or better said, sculptured completely anew with more detail and steered to a more true meaning of a "sculpture" rather than a visual pendant.
Rolls-Royce Coupé is a personal design concept illustrating a more sculptural execution of the Rolls-Royce aesthetics.
The reasoning behind such aesthetics is the lagging visual advancement over the current Rolls-Royce line that falls behind more agile brands and the concept serves as an example how to introduce more dynamic and contemporary aesthetics while holding onto the famed "presence" aspect of the brand.
Note: This is a personal design concept project and has no ties or bearing to the Rolls-Royce brand.credits